Email Infrastructure & Conversion Optimization
The Challenge
Gokboru's email infrastructure was failing to deliver results where it mattered most. Their emails weren't reaching customer inboxes due to deliverability issues, poor sender reputation, and inadequate infrastructure scaling. When emails did manage to reach recipients, the conversion rate was a dismal 0.1% - far below industry standards and insufficient to sustain their business growth objectives.
The company was hemorrhaging money on ineffective email campaigns, dealing with high infrastructure costs, and struggling with poor customer engagement. Their existing email marketing approach lacked intelligent targeting, personalization, and the technical foundation needed for reliable delivery at scale. They needed a complete transformation of both their technical infrastructure and their algorithmic approach to customer communication.
Our Approach
We implemented a comprehensive solution combining smart algorithmic advertising with a completely rebuilt email infrastructure. Our approach focused on both technical deliverability improvements and intelligent campaign optimization to maximize conversion rates while dramatically reducing operational costs.
Infrastructure Optimization
- •Rebuilt email delivery infrastructure with proper authentication
- •Implemented advanced deliverability monitoring and optimization
- •Cost-efficient cloud architecture reducing operational overhead
Smart Algorithmic Advertising
- •AI-powered customer segmentation and targeting algorithms
- •Dynamic content personalization based on user behavior
- •Real-time campaign optimization and A/B testing automation
Key Results
Technology Stack
Email Infrastructure
AI & Optimization
Analytics & Backend
"Intellinesia completely transformed our email marketing performance. We went from a 0.1% conversion rate and constant deliverability issues to a highly optimized system that actually reaches our customers and converts them. The 70% cost reduction was just the cherry on top - everybody was truly happy with the results."
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